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INSIGHTS

What it takes to keep the human element

Written for the person who has to sign the deployment off. Why the human side needs measuring, how to do it, and what the regulation asks of you once you have.

START HEREPURPOSE · THE ARGUMENT21 AUGUST 20266 MIN

Keeping the human element. What that actually means

Not nostalgia, not anti-AI, and not a values statement on a wall. It is a decision about what the machine is aimed at, made by people who can be named.

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IN ONE LINE

Anyone can use AI to cut. We help you use it to give back.

WHAT WE DO, AND WHY
THE STANDARD IN FULL →
PRACTICE · DECISION-MAKING6 MIN

How to put humans at the front of an AI decision

Five things you can do in the next deployment meeting, in the order they stop mattering if you skip them.

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PURPOSE · CERTIFICATION6 MIN

Why a certification, and not another manifesto

The world has enough AI principles. What it lacks is a claim about human benefit that somebody can lose.

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MEASUREMENT, AUDITS AND REGULATION
THE LEDGER · BUSINESS CASE29 JULY 20265 MIN

Your AI business case is missing half the ledger

You would never approve a capital project with only the costs filled in. We approve AI deployments with only the savings filled in, every week.

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ECONOMICS · EFFICIENCY5 AUGUST 20265 MIN

The hour you saved. Who actually received it?

Every AI business case has hours saved on it. Almost none say where the hours went, and the answer is rarely the one on the slide.

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PRACTICE · THE AUDIT12 AUGUST 20267 MIN

What an AI deployment audit actually looks at

Almost none of it is the model. The interesting evidence is in rotas, ticket queues, appraisal forms and who is allowed to say no.

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REGULATION · EU AI ACT19 AUGUST 20266 MIN

Does the EU AI Act apply to US companies? Usually, and Article 50 already bites

Obligations follow the deployment, not the head office — and the delay everyone heard about in the Digital Omnibus was not this part of it.

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WORTH A CONVERSATION

If one of these describes your organisation, the next step is a conversation, not a framework.